SEO. So hot right now! (said no one). But do I need to worry about it for my business?

SEO is the word on everyone’s lips right now. Naturally at B-Directory we are so on trend it would be wrong if we didn’t write about it and share our knowledge. In this article, I want to address the most pressing question bloggers and business owners ask us “What on earth is SEO, and seriously, do I need to be worrying about it?”

What is SEO?


If we want to get technical for a second, SEO stands for Search Engine Optimization. It simply means tweaking certain things on your site so when people google terms related to your business or industry, you show higher in the search results.

Sounds easy, right? So far so good! Let’s go on…


So why is SEO important to a business owner?


SEO is critical for a few reasons. Carrying out even the most simple of SEO practices is necessary to be seen on the web. Remember the Yellow Pages? Think of it like that. Say you own a Café and wanted to list it in The Yellow Pages, which allows people to search by industry. When you sign up do you pick the category of “restaurant” or the “totally random” category?

If you answered “Restaurant”, well done. How on earth would someone looking for a Café find you, if you’re listed in the wrong category? Or even worse, not listed at all.

The internet is a busy place and if you want to have a hope of being found you need to be aware of some of the basics to being seen. Let’s look some more at the specific reasons why it’s so important.


Google Visibility


When you go to google and complete a search, you are searching an indexed version of the web at that point in time – not just anything that’s “online”. What does indexed mean? Well in simple terms, Google sends out it’s bots and they run over the web and checkout all the sites they can find, and report back to Google with the information. This builds an “index” of content, and when you search in google you are searching this index. You are not searching everything at that exact moment (case in point, do not make a change on your website and then google yourself to check the result. It won’t appear straight away).

Let’s look at an example. Say you write a blog about cake decorating. You might mention cake decorating on the homepage, have a few blog posts on cake decorating…possibly throw in some icing references here and there.

Say I’m wanting to learn how to make an icing rose, so I start with “Cake decorating”. I just visited Google and type in “cake decorating” – and there are 112,000,000 search results. If you haven’t done any SEO on your site – how on earth will ANYONE find you?

Yes I know, that was a vague example – but I got your attention, didn’t I?

Lesson: Don’t assume just because you have a website, you will be found. Google must index your site, and find what it needs to know to make sure you rank when people search for you. 


Effort versus Reward


Let’s be honest – Social Media is a hard work game. Yes, you can definitely drive traffic that way (heck, some people run their business on Facebook alone!), but it requires work. Consistent, day in, day out work. It’s fun building a community but you must be there to make it grow.

And whenever Facebook makes an algorithm change – we all cry into our coffee cups (or after 6pm a wine glass)!

That’s where SEO comes in. It’s something you put a little bit of work into at the beginning, and as you go, yes you tweak things. But the effort pays multiples in rewards.

Let’s visit another example. Think of it this way – you run a Facebook post.  You write the post, take the time to schedule it in (possibly boost it), then come back when it’s posted to engage with people who have commented. Then one or two days later (max) it’s over. Unless you share it again later, but of course that requires a rinse and repeat of the first effort.

With SEO, you write a blog post –  spend some time tweaking keywords (maybe even research some), you optimize your post and hit publish. A week or two later you might see some visitors, probably more a month later…six months’ later people are still finding you in search…and two years later when that post (and the effort to write it) is just a distant memory you are STILL getting traffic. Awesome, yes?

It’s a no brainer right? It may feel overwhelming getting started with SEO, but the return is worth the effort. It’s important not to put all your eggs in one basket but have an all-round marketing strategy for your business – what that looks like will be different for every business, it needs to be balanced.


Ok so now what?


Right your thinking, that sounds fab! But where does one start with such a balanced strategy? Never fear, we’ve got your covered. We can teach you everything from what is a keyword, to how to identify which keywords to use, how to get started implementing these on your site and how to monitor them ongoing. Everything you need to know to move up the rankings in Google and start getting more traffic to your website. Or simply improving the quality of traffic you are currently getting.

Sounds good? Well you can either sign up to B Directory to find out more or be sure to read the next post in our SEO series!

Elsa Mitchell

Elsa Mitchell is the co-founder of B Directory, providing outside of the box solutions for small business, to help supercharge their growth. One of the ways they do this is by connecting business, bloggers and influencers to create the right online partnerships. B Directory also provides training and management of marketing services to help ease the overwhelm facing small business today.

Elsa’s ability to provide guidance to B Directory clients is underpinned by her extensive business background. Over ten years ago she established her own salon in the beauty industry, which is now a popular and successful operation. Further to this, Elsa is also the Marketing Director of her family business in the building and construction industry.

Elsa’s success in the customer service industry has allowed her to identify solutions and strategies surrounding bricks and mortar sales and building a positive team culture. A skill set she now is able to utilise to educate her B Directory customers.

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