Can we really measure the success of our business by our social media results? Because I’m seeing a lot of you doing this. There is a social media hysteria amongst small business owners right now, I swear.

It’s insane just how many educational resources are now so easily accessible to aid business owners in, ‘finding success’ online. Information has never been so readily and cheaply available. It has never been easier to learn.

Every day I see frustrations vented in groups on Facebook. Why aren’t I getting any engagement on Instagram? I am doing all the things I’m meant to be doing online and I’m still not getting any leads? I’m contributing in groups, I’m posting consistently, Ive downloaded every template there is, still….. nothing!

Sometimes the feedback you’ll receive online is super useful. There are no shortage of groups filled with people who know more than you, all ready and willing to offer up helpful advice. That’s freakin awesome. 

However. I often wonder if, sometimes, there is a bigger picture we’re overlooking. Maybe what your selling and how your selling it might need further consideration.  

Let’s put social media aside for a minute. Let’s just take it off the table and put it back in 2003 where it did not exist. 

Whether your selling a product or providing a service, the best way to measure the success of either, is through the feedback of your existing customers.

Word of mouth is and always will be, the best asset of any business. If your customers aren’t referring you or giving you repeat business, maybe (and just maybe) your not doing it right?

In this case, all the Facebook, Instagram and social media in the world can’t help you.

My point is; “measuring the success of your business starts with your customers. This comes first, before how many likes your getting online.”

I once read that you can service your customer well, they can be happy and satisfied with that service and fair chance they will walk away and probably tell a friend about you.


You can blow your customer out of the water with your service by going above and beyond the ordinary with your service or product and I guarantee you, that customer will walk away and tell 10 friends. 

Being good just isn’t going to cut it in small business. Especially in this day and age where start ups and entrepreneurship is peaking. You need to be bloody fabulous and willing to pull out all the stops.

Yes you need and should have social media for your biz. No doubt about it. Just be sure you’re killing it with your service or product before you put all your energy into nailing your social media strategy. 


My hot tip of the day: treat your Social Media pages like your resume. Pretend that your existing customers are telling all their friends about you and those friends are quietly stalking your pages to verify that referral. What will your profile say about you?
Elsa Mitchell

Elsa Mitchell is the co-founder of B Directory, providing outside of the box solutions for small business, to help supercharge their growth. One of the ways they do this is by connecting business, bloggers and influencers to create the right online partnerships. B Directory also provides training and management of marketing services to help ease the overwhelm facing small business today.

Elsa’s ability to provide guidance to B Directory clients is underpinned by her extensive business background. Over ten years ago she established her own salon in the beauty industry, which is now a popular and successful operation. Further to this, Elsa is also the Marketing Director of her family business in the building and construction industry.

Elsa’s success in the customer service industry has allowed her to identify solutions and strategies surrounding bricks and mortar sales and building a positive team culture. A skill set she now is able to utilise to educate her B Directory customers.

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