We’re pretty big on thank you’s (in case you haven’t noticed), particularly when it comes to your customers. What better way to say thank you, than with client gifting this Christmas. 

A thank you is often free and goes a long way. Plus, your customers deserve it after all, they are what keeps your business running.

Christmas is the perfect opportunity to thank your clients for the year that was and throw a little extra love and sparkle their way. For Kristy and I, we do this a few different ways.

  1. I send a card in the post, yep good old snail mail! A Christmas card thanking them for their support that year and I include a small gift voucher, that can be redeemed in January only. Which happens to be our quietest month of the year (like what I did there).
  2. For our long term, super loyal clients we also give them a small gift in person. Usually a bottle of wine or a diary and chocolates. Always customised with our branding.
  3. In my husbands business we throw a sunset drinks and canapés party at a beautiful venue. This is always a huge win.
  4. In Kirsty’s business she likes to send a stunning hamper stocked with local goods.

Each of our businesses differ enormously in many ways. You choose your thank you how best fits your business and your budget etc. It truly is the thought that counts.

However for those of you who are stuck, I was fortunate enough to have a chat to client gifting expert, Narelle Wilson founder of Wildwood Studio, to gain her insight on how you can nail your client gifting this Christmas. 

Narelle is your ultimate go – to gal when looking for client gifts. Her business makes stunning, thoughtfully curated gift boxes that are certain to make an impression.

 

Narelle’s tips to nailing your client gifting: 

 

1. Know your client and consider why you’re sending the gift – for me I don’t want to throw a bunch of random things together. I want each of my gift boxes to communicate what my client is trying to tell the recipient – that they are valued and appreciated.
 
2. Try to personalise your gift, you can do this by including something you know the receiver will enjoy. Have they mentioned in passing they like a particular drink, a book, a scent or a charity they support. Something that shows you remember the little details about your interaction with them. 
 
3. A handwritten note may be a simple thing, but it shows you care and have taken the time to think about your relationship with them. It costs practically nothing and the impact is huge. 
 
4. I love this quote from Maya Angelou – “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. This explains why all interactions with clients are so important. Make them feel like they’re being listened to and valued (not just a sale).
 
5. Nuture your current clients. It’s much easier (and cheaper!) to keep a current client happy than continually trying to source new ones.
 
 
Don’t worry, if you’re running out of time and still stuck on what to gift your clients this Christmas, Narelle has got you back. Check out her beautiful gift boxes here. 
Elsa Mitchell

Elsa Mitchell is the co-founder of B Directory, providing outside of the box solutions for small business, to help supercharge their growth. One of the ways they do this is by connecting business, bloggers and influencers to create the right online partnerships. B Directory also provides training and management of marketing services to help ease the overwhelm facing small business today.

Elsa’s ability to provide guidance to B Directory clients is underpinned by her extensive business background. Over ten years ago she established her own salon in the beauty industry, which is now a popular and successful operation. Further to this, Elsa is also the Marketing Director of her family business in the building and construction industry.

Elsa’s success in the customer service industry has allowed her to identify solutions and strategies surrounding bricks and mortar sales and building a positive team culture. A skill set she now is able to utilise to educate her B Directory customers.

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