After a sensational week in outback WA, we doubt our hearts could be any fuller.
When we were invited to take our Social Media & SEO training on tour through the Kimberley, our first thought was – “what will we pack?” (ok that was my first thought, Kristy’s was “how will I fit a week worth of herbs in one suitcase?”). Jokes aside, we knew we were up for something special.
B Directory was built on a mutual love for business and a desire to make a positive impact on as many small businesses as possible. So naturally when we were invited to Broome and Kununurra to do just that, we jumped on the opportunity.
Over the 5 days conducting our SEO & Social Media training, we connected with 45 different businesses, listening to the stories and challenges they face. Although each story is unique, there are always some common themes, but I’ll get to those.
Although the world seems to live digitally these days, there is still enormous strength and power in human connection. As consumers we relate to brands that humanise themselves. Like-wise our workshops are so successful (so we think) because of that face to face, business to business, real life connection.
Speaking of digital – how nice it was to detox! To spend a day chasing waterfalls, feeding crocodiles, relaxing in luxury villa’s on Lake Kununurra and taking sunset cruises up the Old River (massive thank you to Maria at Kimberleyland – total legend). We had the most incredible adventures and stunning landscapes right at our finger tips, still so completely untouched by the world. We truly live in the lucky country.
So, between exploring the outback, chatting to businesses of all shapes and sizes and spending every minute of every day together for 7 days, here are the:
7 Things we learnt in the outback
1. Most businesses struggle with the fear of self promotion. That is, they feel embarrassed to talk about themselves. Our tip: your customers want to see the person behind the brand so be sure to show what your values are, what makes you special and don’t be afraid to laugh at yourself.
2. Cane toads are insanely rife in the Kimberley (like insane, they are everywhere).
3. It can be extremely difficult to self motivate when you are your own boss (procrastination game is strong with the self employed). Solution – join a community (like ours hint hint), surround yourself with people who motivate you. Always be learning something new!
4. Crocodiles are way less scary when they have no teeth.
5. It doesn’t matter if you own a tyre shop, a software company or a hair salon. It doesn’t matter if you live in the city or in a remote country town. As business owners we share common grievance’s. The strategies we teach can help each and every one of you.
6. It’s probably a good idea to pack suncream, hats and bug spray (like, we both forgot, what the?).
7. Sitting under a waterfall at the top of Middle Springs in Kununurra could quite possibly be the most magical, spiritual and therapeutic moment of our lives.
P.S – If you you’re unsure where to head for your next trip – support our bloody fantastic state and check out the incredible sites of Broome and Kununurra.
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Elsa Mitchell is the co-founder of B Directory, providing outside of the box solutions for small business, to help supercharge their growth. One of the ways they do this is by connecting business, bloggers and influencers to create the right online partnerships. B Directory also provides training and management of marketing services to help ease the overwhelm facing small business today.
Elsa’s ability to provide guidance to B Directory clients is underpinned by her extensive business background. Over ten years ago she established her own salon in the beauty industry, which is now a popular and successful operation. Further to this, Elsa is also the Marketing Director of her family business in the building and construction industry.
Elsa’s success in the customer service industry has allowed her to identify solutions and strategies surrounding bricks and mortar sales and building a positive team culture. A skill set she now is able to utilise to educate her B Directory customers.